Pro-Social AI refers to artificial intelligence systems designed to promote positive social behaviors and outcomes, such as cooperation, fairness, empathy, and altruism. These AI systems are built to enhance human well-being and societal good by prioritizing ethical decision-making and mitigating harmful impacts on individuals and communities.
In a rapidly evolving world, artificial intelligence has the power to transform our society in profound ways. Pro-Social AI is concerned with ensuring that AI serves humanity positively, ethically, and equitably—to be a force for social good, not just a tool for profit or efficiency. AI can empower communities, foster cooperation, and help tackle the world’s most pressing challenges, from climate change to inequality.
What is Pro-Social AI?
Pro-Social AI is intelligent systems promoting collaboration, empathy, fairness, and community empowerment. Unlike conventional AI, which often focuses on individual optimization or corporate efficiency, Pro-Social AI aims to uplift society. It is driven by the idea that when harnessed ethically, technology can create stronger communities, bridge societal divides, and address grand challenges.
Our Vision
The goal is to build AI that reflects human values and fosters positive social outcomes. We see AI as a catalyst for human cooperation, a tool to foster empathy, and a platform for global problem-solving. We can create technologies that support human well-being and address critical social issues by embedding ethics, emotional intelligence, and community empowerment into AI.
Pro-Social AI is not just an initiative—it is a catalytic community for thought leaders seeking to leverage AI for the greater good of humanity. Our platform brings together researchers, technologists, community organizers, and policymakers committed to building AI systems that truly benefit society. To get involved:
Our Approach
The development and deployment of Pro-Social AI rest on several key pillars:
- Ethical Design: To build AI systems that are transparent, fair, and free from bias, respecting privacy and human rights.
- Collaboration: To use AI to foster human cooperation and connect people to solve complex global issues.
- Empathy: That AI systems incorporate elements of emotional intelligence, allowing them to understand and respond to human emotions in a way that promotes care and support.
- Sustainability: Pro-social AI focuses on ecological responsibility, ensuring that AI is a tool in the fight against climate change and environmental degradation.
- Community Empowerment: We prioritize empowering communities, ensuring that AI is a democratizing force that provides tools and resources to underserved populations.
Join Us
We invite you to join this movement. Pro-Social AI is a space for collaboration, learning, and collective action, whether you are a researcher, a technologist, or simply someone passionate about making a positive impact. We can harness AI to create a more equitable and compassionate world.
Let us shape a future where AI empowers us all.
Pro social AI is the brainchild of Rev. Dr. Mark Brown.

